Tips on Creating and Growing Your Personal Brand - Denver

Cultivating Your Personal Brand

Many of you have probably heard of the term “personal brand”. This term has long been confined to the business setting, however over the last several years, more and more individuals are starting to take notice and wonder, “What is my personal brand?” Consciously or not, we all have attributes that others recognize, relate to, and associate us with.

When do you think of the company Target what comes to mind? The color red and the bullseye are probably some of the top answers. But what about the Target experience? Some say the store is comforting, maybe even stylish? That is a personal brand.

When others think of you, what do they think? If you were to poll 25 people you personally know, what would they say about you? Would they say you are kind? Punctual? Stylish? Maybe a little bit extra? Of those responses, however, defined, are there some you wouldn’t be happy with? Would somebody call you harsh? Quick to react? Hot-headed?

Whatever the answer, you get to define that because if you don’t define your personal brand for yourself, then it will certainly be defined for you by others.

What is your current brand?

When your name is brought up in conversation, how do you want to be perceived? What do you want to be associated with? For every individual, this answer will vary vastly. The amazing thing about a personal brand is that it is always evolving and changing as we personally grow and change.

First, to define your brand, take a look at yourself in the mirror. Pay attention to how you carry yourself. Are your shoulders straight and is your head held high or are you the type that hangs in the background, not wanting to be noticed? Do you dress for the occasion or do you wear the same shorts and flip-flops to every event? Begin paying attention to how you carry yourself.

Second, ask your closest family and friends to describe you in 5 words and take stock. Do you like what they say? Are there any words that made you uncomfortable or that you disagreed with? Do the words others associate with you align with the 5 words you would personally use to describe yourself? Now, do your best to not get frustrated with any answers you may or may not like. This activity is a great way to get constructive feedback on your personal brand, and a tool for you to use while developing the “brand” you want to be known for. This leads me to step number three… Identity.

Now that you’ve begun noticing how you carry yourself, took a survey of those close to you, now is the time to identify how you want to identify your personal brand, how you want others to associate with you, and how you want to present yourself. This step leans a little bit more into the physical. It doesn’t have anything to do with beauty but has everything to do with how to put together you are. Is your hair disheveled are your clothes need an iron but you are trying to lead a team? Do those two align?

These three exercises will give you a better idea of your personal brand and help you identify the steps to take to cultivate the brand that you truly want to represent.

How do you change your brand?

To begin changing your brand you will want to identify the words that you want to be associated with. Kind, patient, loving, smart, helpful, stylish, fun, zany are just a few examples of the words that I personally want to be associated with. Once you have a few identified, how can you begin to associate yourself with those words?

The first step is the physical. Yes, diet and exercise are going to play a huge role – I am not suggesting you lose 30 lbs., just that you begin to recognize your body, how you feel, and make changes to start feeling a little bit better. Many people will opt for a minor or major makeover at this stage. It can be as simple as a hair-cut or as drastic as a complete makeover that gives you a fresh, updated look. Change, big or small, is important in building your personal brand.

Second, dress for your brand. I do not believe you need to go out and purchase an entirely new wardrobe (unless you want to). Though, you will want to evaluate the clothing you own and determine if the fits, styles, and colors fit the brand you want to put forward. A simple wardrobe audit, wardrobe cleaning, and a good ironing day can take something drab and become fab very quickly. I find that this is the step that many people get caught up on because everyone thinks you need a drastic change and I am here to tell you that you don’t.

• Many of my clients come to me at this stage. In most cases, I find that they already have great pieces to work with, and in fact, we don’t need to purchase much. Just a few new (or used) pieces that fit your current wardrobe but play into the words and personal brand you want to be associated with; plus, treating yourself to something new can help you cultivate an attitude of change and be a positive experience to get you excited and keep you motivated.

The final step and, in my opinion, the hardest step of creating your personal brand is to evaluate your attitude and character. Do the words you selected to be associated with aligning with who you are now? If not, that is okay but you may want to begin identifying areas of your attitude you would like to change to begin to align with your new personal brand.

For example, are you quick to react but you want your personal brand to be associated with patience? Then you’ll want to start to practice staying calm, reacting coolly, and taking a beat when you feel you might get heated.

Personal Brands Will Evolve

 Creating your personal brand will not happen overnight. In fact, we hear stories all the time of people who continue to reinvent themselves. This process can be as slow or as quick as you want it to take. Just don’t forget to be honest with yourself and genuine with others as you cultivate your personal brand.

Personal Shopper Service Near Me - Denver

Because our team is all trained certified personal stylists, you get more than just a personal shopper experience, you will receive personal style advice, how to dress for your body shape and coloring, and more.

We are not aligned or take a commission from any stores or labels so no pressure is put on you to purchase anything, we only take you to stores that we know will suit your personality, body shape, lifestyle, age, and budget.

THE BENEFITS OF OUR PERSONAL SHOPPER SERVICE ARE:

Your wardrobe will be a haven of mix and match items that will give you a variety of looks you never had before.

You’ll have more money in your pocket and more clothes in your wardrobe.

Get your seasonal wardrobe sorted in a matter of hours means precious time saved.

Feel attractive and confident knowing you look appropriate for your age and in a style that you feel represents your true self.

Frustration and stress will be a thing of the past, look out, you may even turn into a shopping monster!

AFTER WORKING WITH ONE OF OUR PERSONAL STYLISTS YOU WILL:

Have no more feelings of overwhelm when you know exactly where to shop for you!

Feel confident to walk into any shop and choose clothing that suits your body shape.

No more wasting money from incorrect purchases, this will be a problem of the past.

Never buy on a whim again, only purchase what looks good on you and you love it.

Your newfound knowledge will prevent you from ever falling prey to a shop assistant again!

Doors will open that were previously closed in your career.

Style ruts will be a thing of the past, instead, you’ll be appreciated as having great style, don’t be surprised when you are asked for some fashion advice from friends!

Every day you will start on the right foot feeling amazing in what you are wearing.

You’ll be turning heads and getting all the compliments on your special occasions.

OUR PERSONAL SHOPPING SERVICE

Our personal shopper service is also ideal for special event shopping. If you are after just one special outfit, for example, something for a wedding, then we can assist you with putting together a total outfit that is appropriate for you and the occasion. If you already have accessories that you wish to use then we will help you find a stunning outfit to go with what you already have.

All our stylists are trained to a high level of efficiency so generally 2 to 3 hours is all that is needed for most wardrobe requirements. We shop at locations in Denver.

This service can also be combined with our wardrobe makeover service, giving you a complete functional wardrobe that works for you on every occasion.

Personal Stylist in Denver

HELLO THERE

I’m Spencer Boyce, a Personal Stylist, Fashion Stylist, and Image Consultant, based in Denver.

As a Personal Stylist, I offer both women and men a range of styling packages designed to suit those who want effortless style, from those on a tight budget in need of a quick Style Makeover to clients maintaining a personal brand who are serious about having a high-quality wardrobe year-round.

In my role as a Fashion Stylist, I look after styling looks for advertising, editorials, film, and televisions. And as an Image Consultant, I help professionals in both corporate, creative, and small business roles improve their personal branding and professional image.

CONTACT US:--> 8018888808 

https://whiteshoeconsulting.com/

How do I find a personal stylist?

To find a fashion consultant, start by browsing portfolios online. Styling is a visual art, so finding a fashion consultant who fits the style you desire is key. 

Great personal stylists aren't confined to one style, but if you're seeking a hipper, fashion-forward vibe, you'd do well to find someone with a modern portfolio, while a fashion consultant with a consistently refined style could be a better fit if you'd prefer a more conservative look. Reading reviews is also helpful for learning more about the fashion consultant. 

Research their training, background, and years of experience. After reviewing websites and Instagram accounts, meet with the stylist in person to learn how well they fit your personality; some fashion consultants offer a free phone consultation prior to hiring. 

Before hiring, make sure you clearly understand their terms of service and payment.

What’s the difference between a personal stylist and an image consultant?

Here’s how a personal stylist and image consultant differ:

An image consultant focuses on tactics AND creating big visions for your style and image. They will coach you on how to ‘zoom out’ and create your style goals, identify what you want to communicate with your clothing, and more. An Image consultant will ensure that your image is aligned with YOUR story, ambitions, and personality.

They’ll do an analysis of you and your online profiles to create a style and image strategy that is in line with who you are, your professional goals, and your preferences. They’ll take the time to get to know you and not force a style upon you.

An image consultant not only focuses on clothing but on accessories, makeup, hairstyles, photoshoots — smaller but just as important details when taking your image to the next level.

If you wish someone would just pick clothes for you that fit perfectly, are flattering to your figure, and would be considered stylish or on-trend, you may simply need a personal stylist.

These professionals survey your lifestyle and body type to make the best selections for those who really hate to shop, or aren’t quite sure what brands and styles to buy.

If you are considering working with a personal stylist, you should ask them a series of questions to gauge their process, style, philosophy, and any affiliations they have with brands with whom they may make a commission.

There’s nothing wrong with choosing this option if you are looking for specific items to add to your closet to ensure you always have something flattering and stylish to wear.

If you’re looking for a more comprehensive approach to your image and style, and are getting a lot of visibility with peers in your professional life– you should consider an image consultant.

Read More

My Personal Styling Experience At The Fashion Lounge

I filled out a Q&A before meeting Spencer and we also had a chat over the phone about my personal style, my budget, what I was looking for, the types of clothes and colors that I like to wear as well as the shapes, colors, and styles I avoid (body-con dresses anyone?). So before my shopping trip had even begun, I was feeling relaxed and excited about what outfits Spencer would select for me.

On arriving at The Fashion Lounge I was greeted with a welcoming smile from Spencer and the offer of a drink, then we sat down on one of the plush couches for a brief recap about what I hoped to get out of the session. Spencer then showed me some of the outfits he'd selected for me, which were presented on a rail with jewelry choices draped over each outfit along with a selection of shoes and bags that could work with all of the outfits.

There was a spacious changing area sectioned off with a curtain, and a huge mirror where I tried each outfit on in privacy and comfort than would step out from behind the curtain to show Spencer.  We also went to a few shops in Denver where Spencer had already put aside some items and outfits for me to try on.

(Spencer and I in The Fashion Lounge)

I felt immediately at ease and comfortable with Spencer, who was just as warm and friendly in person as he was over the phone. In some ways, it was like I was shopping with a friend, but the best part was that I got expert, honest advice on styles and cuts to flatter my figure and achieved what would have taken days (or perhaps even weeks) of shopping in just a couple of hours.

I left our two-hour session with some truly lovely pieces and, amazingly, I managed to stick to my budget. Which is pretty much unheard of for me!

I was so impressed with Spencer’s passion and enthusiasm for styling – He seemed to genuinely care about finding me the perfect outfits. And went above and beyond to ensure I got everything I wanted from our session. As I was trying on shoes, I’d mentioned to Spencer that I was actually looking for some new wedge trainers. Later that day, hours after our session, he texted me a photo of the perfect pair he’d spotted in Aldo. I went and bought them immediately and absolutely love them!

 

Personal Styling For Every Day - Denver

Personal Stylist has increasingly become a recognized need these days. With rapidly changing fashion trends, limited time to stay current, and with an eye toward effective use of a clothing budget, a fashion stylist has become a key strategy for the fashion-conscious woman.

Spencer Boyce is a style and image expert!  He makes dressing for your lifestyle, work, or special events stress-free. Spencer has the ability to create beautiful, current looks and outfits that bring out your own unique style and your best assets. Whether for work, pleasure, or wedding/special events, Spencer Boyce styling can help guide you to your own personal style that makes you unique and lets your inner beauty shine.

As your life changes with new careers, job interviews, children are grown and gone, or retirement, your wardrobe changes as well. It is important for you to continue to feel updated and current, no matter what exciting changes are ahead.

Let’s Get Started!!